Free tool
Updated · October 2026
ROAS & Cost per Order Calculator
ROAS, break-even ROAS and cost per order of your ads.
$
$
%
ROAS
4,5x
Above break-even: the ads are profitable
Break-even ROAS
2,5x
1 ÷ gross margin
- Cost per order (CPA)
- $ 22.222
- Maximum cost per orderAverage ticket × margin
- $ 40.000
- Average ticket
- $ 100.000
- Ad spend over sales (ACoS)
- 22,2 %
- Profit after ads
- $ 1.600.000
CalculateROAS(return on ad spend),cost per order(CPA) and, most importantly, whether your ads on Meta, Google or TikTok areactually making you moneyafter the product margin.
A ROAS of 4 means you sold $4 for every $1 spent. But if your gross margin is 25%, you need a ROAS of at least 4 just to break even: that is thebreak-even ROAS(1 ÷ margin).
When to use this tool
- When reviewing your campaign results on Meta, Google or TikTok.
- To know how much you can pay per order without losing money.
- Before increasing a campaign's budget.
- To compare campaigns or products with different margins.
How to calculate ROAS
- 1Enter how much you spent on ads in the period.
- 2Enter the sales attributed to those ads (before VAT) and how many orders there were.
- 3Enter your average gross margin: price minus product cost, shipping and payment gateway.
- 4Compare your ROAS with the break-even ROAS.
This in Katuq
Know which channel each order comes from
ROAS is only reliable if you know which orders came from ads. In Katuq each order keeps its source channel (WhatsApp, Instagram, web, Shopify or WooCommerce), so you compare what you spent with what was actually sold and shipped.