How to sell on TikTok in Colombia and keep orders organized

Is TikTok Shop available in Colombia?

As of this guide (November 11, 2026) we did not find an official TikTok announcement of a general TikTok Shop launch in Colombia; some media and agencies report gradual access for certain sellers. Check TikTok Seller Center to see whether your account can enable it. Meanwhile, the most common way to sell on TikTok is to send buyers to WhatsApp, a catalog link or an online store.

Step by step

1. Business account: switch your profile to a business account and state in the bio what you sell, where you ship and a buy link.
2. One buy link: a WhatsApp link (you can build one with the WhatsApp link generator) or a digital catalog with prices and stock.
3. Videos that show the product: in use, up close, with the price and how to buy said aloud or on screen.
4. Reply to comments and messages fast: many buyers ask about price, sizes or shipping before buying.
5. Record every sale as an order: product, quantity, address, phone, payment method and source channel (TikTok).
6. Collect upfront or on delivery: payment links reduce fake receipts and orders nobody receives.
7. Ship and notify: send the tracking label or let the customer know when the courier leaves.

Content that tends to work

• Before and after, or the product solving a specific problem.
• Packing and shipping real orders (without showing customer data).
• Video answers to common questions: sizes, materials, delivery times.
• Launches and limited stock, as long as the stock is real.

How Katuq organizes the orders TikTok brings

Katuq does not connect directly with TikTok today. What it does is receive and organize the orders TikTok generates through other channels: the customer buys from your digital catalog or writes on WhatsApp to the shared inbox, and the order is created in Katuq with inventory, a payment link (Wompi, ePayco or Bold), DIAN electronic invoice and shipping. You see what you sell on TikTok, Instagram, WhatsApp, your store and your counter on one board.

Pricing

You can start free with 15 orders per month, no credit card. Paid Katuq Platform plans start at US$27 per month, scale with the sales you process and do not charge per user or per warehouse. Prices are published at katuq.com/en/precios.