Live shopping: what it is and how to sell live without losing orders

What live shopping is

It's a live sale: someone shows the products on a stream, answers questions in real time and viewers buy during the stream or right after. In Colombia it is done mostly on Instagram, TikTok and Facebook, and it is used by fashion, beauty, accessories and home brands, among others. Colombian media such as Portafolio, La República and El Colombiano have covered it as a digital commerce trend.

Before going live

• Pick a few products and give each a short code (for example, B12).
• Check real stock by size, color or variant.
• Set price, payment method, shipping cost and the payment deadline.
• Prepare the messages you'll send: confirmation, payment link and shipping notice.

During the stream

• Show the product in use and repeat the code and the price.
• Ask viewers to comment the code or message you on WhatsApp to order.
• Announce when a variant sells out.
• Have a second person record orders while another one streams.

After the stream

1. Confirm each order by message with a summary and the payment link.
2. Release whatever isn't paid within the deadline.
3. Pack and ship in order; notify the customer when the order leaves.

How Katuq helps today

Katuq does not connect yet with Instagram, TikTok or YouTube live streams, so it doesn't read stream comments. It does handle the work before and after: real-time inventory by variant, orders with payment status, payment links with Wompi, ePayco or Bold, a shared WhatsApp inbox to confirm, DIAN electronic invoicing and shipping with carriers or your own couriers.

Pricing

You can start free with 15 orders per month, no credit card. Paid Katuq Platform plans start at US$27 per month, scale with the sales you process and do not charge per user or per warehouse. Prices are published at katuq.com/en/precios.